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	<title>SEO Web Design News</title>
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	<link>http://seowebdesignnews.com</link>
	<description>Latest tips and news on web design SEO and Marketing</description>
	<lastBuildDate>Wed, 05 May 2010 18:00:53 +0000</lastBuildDate>
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		<title>5 Successful Subscription Sites</title>
		<link>http://seowebdesignnews.com/5-successful-subscription-sites/</link>
		<comments>http://seowebdesignnews.com/5-successful-subscription-sites/#comments</comments>
		<pubDate>Wed, 05 May 2010 18:00:53 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[subscription sites]]></category>

		<guid isPermaLink="false">http://seowebdesignnews.com/?p=24</guid>
		<description><![CDATA[http://www. ConsumerReports. org 
Consumer Reports has one of the world&#8217;s largest subscription sites with over 1 million members. They started their subscription service in November of 1997 and members pay less than $30 per year to access their content. ConsumerReports.org is the website of Consumers Union, an independent, nonprofit testing and infor­mation-gathering organization. Members get [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.ConsumerReports.org ">http://www. ConsumerReports. org </a><br />
Consumer Reports has one of the world&#8217;s largest subscription sites with over 1 million members. They started their subscription service in November of 1997 and members pay less than $30 per year to access their content. ConsumerReports.org is the website of Consumers Union, an independent, nonprofit testing and infor­mation-gathering organization. Members get unbiased opinions about the usefulness of almost every product or service.<br />
<a href="http://www.carfax.com">http://www.carfax.com</a><br />
Carfax.com receives more than 1.83 million visitors each month and services the needs of more than 23,000 automobile dealer subscribers. Car Fax makes buying a used car as risk-free as buying a new car by backing every Vehicle History Report with the Car Fax Buyback Guarantee. Car Fax is the best protection against buying used cars with costly hidden problems.<br />
<a href="http://www.thestreet.com">http://www.thestreet.com</a><br />
Thestreet.com provides the serious investor or trader daily market</p>
<p>analysis and specific, action-oriented investment and trading ideas. They don&#8217;t list their number of subscribers, but were listed in Consumer Content Reviews top 25 subscription websites in 2001.</p>
<p><a href="http://www.getloaded.com/">http://www.getloaded.com</a></p>
<p>This site boast of having over 80,000 members that pay $35 per month for their in the trucking industry. They match truckers and people looking to get loads transported from one place to another.</p>
<p><a href="http://www.secretstotheirsuccess.cqm/">http://www.secretstotheirsuccess.cQm</a></p>
<p>Secrets to their Success highlights successful home-based inter­net entrepreneurs. They also give site reviews, tips, and strate­gies to help you start an on line business.</p>
<p>I could go on and on listing successful subscription sites, but it&#8217;s best that you do your own research as well. Go to one of the major search engines and see what you can come up with. I&#8217;m sure you&#8217;ll be amazed at the range of subscription sites you&#8217;ll find.</p>
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		<title>Search Engine Optimization Suggestions</title>
		<link>http://seowebdesignnews.com/search-engine-optimization-suggestions/</link>
		<comments>http://seowebdesignnews.com/search-engine-optimization-suggestions/#comments</comments>
		<pubDate>Tue, 04 May 2010 17:13:40 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://seowebdesignnews.com/?p=22</guid>
		<description><![CDATA[By: kayla
One of the most often asked queries with regards to search engine ranking is &#8220;so, how long will take it to see the results?&#8221; this query however cannot be answered as rapidly as most persons expect. The truth will be the solution towards the issue will differ based on a number of issues. Here [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>By: <a href="http://www.articlesbase.com/authors/kayla/267637" title="kayla's Articles">kayla</a></strong>
<p>One of the most often asked queries with regards to search engine ranking is &#8220;so, how long will take it to see the results?&#8221; this query however cannot be answered as rapidly as most persons expect. The truth will be the solution towards the issue will differ based on a number of issues. Here I reveal some search engine optimization hints. One issue you&#8217;ve got to keep in mind is that the age of the web site is definitely an essential thing to consider. Completely new domains will usually have a very more challenging time in gaining the &#8216;trust&#8217; for rankings. On the other hand, placing normal clean content material and constant links can see you rank between the top right away in any way. Think about also the specialized infrastructure. You should be capable to assistance crawling of your online web pages and realize your content material in case you are to get quick results. In the event you don&#8217;t acquire into consideration the specialised aspects of your web site, you might be dead prior to you even begin since all of your attempts at optimizing will just hit the wall. Lots of Search engine marketing experts will also be not conscious of the search engine optimization tips for web page redirection. Search engines have come up with ingenious approaches of ridding themselves of older and abandoned URLs and 404 mistakes. In other terms, if you could have hyperlinks and webpages that are no lengthier accessible, you might be dropping marks when it comes to your online rankings. You can&#8217;t afford to loose those people marks when your competitors are getting the upper edge or closely catching up on you. Amongst probably the most common search engine optimization tips is the fact that of sustaining high-volume key words. This still provides some of the best chances of obtaining large targeted visitors rankings. For new domains, there rule applies. Time and continued attention are important when it comes to Web optimization. Whether you happen to be working with an internal Search engine optimization or perhaps a hired corporation to carry out Search engine optimisation work on your behalf, building believe in in new web pages by use of high-ranking key terms and attempting to see them as the search engine sees them will even now remain one of the search engine optimization suggestions that work for outdated and new domains. When beginning out, branding is as essential as the optimization itself. Soon after that, Search engine optimisation takes precedence and need to become an endless endeavor. As with all issues, it takes time and patience to nurture some thing worthwhile. Taking a comparable approach to Search engine optimization will produce the similar incredible results.</p>
<p><strong>About the Author</strong></p>
<p>
<p>Read more about author in: <a href="http://www.largedogbedshop.com">large dog beds</a>,<a href="http://www.outdoorchaircovers.net">outdoor chair covers</a> and <a href="http://www.readingfloorlamps.org">reading floor lamps</a></p>
</p>
<p class="tracker">(ArticlesBase SC #2273544)</p>
<p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> &#8211; <a href="http://www.articlesbase.com/seo-articles/search-engine-optimization-suggestions-2273544.html" title="Search Engine Optimization Suggestions">Search Engine Optimization Suggestions</a></p>
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		<title>Just How To Do Online Directory Distribution and What It Signifies</title>
		<link>http://seowebdesignnews.com/just-how-to-do-online-directory-distribution-and-what-it-signifies/</link>
		<comments>http://seowebdesignnews.com/just-how-to-do-online-directory-distribution-and-what-it-signifies/#comments</comments>
		<pubDate>Mon, 03 May 2010 11:11:01 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://seowebdesignnews.com/?p=19</guid>
		<description><![CDATA[By: Jeff Gribbs
Applying to world-wide-web sites is one of the most straightforward ways to build links to your websites, however such a practice is not without problems, there is a prevalence of small article directories and list operators who mainly exist to swindle you. For instance a list operator may constantly launch new article submission [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>By: <a href="http://www.articlesbase.com/authors/jeff-gribbs/299031" title="Jeff Gribbs's Articles">Jeff Gribbs</a></strong>
<p>Applying to world-wide-web sites is one of the most straightforward ways to build links to your websites, however such a practice is not without problems, there is a prevalence of small article directories and list operators who mainly exist to swindle you. For instance a list operator may constantly launch new article submission sites, focusing all the PageRank they have on the new ones, to make it look like an attractive submission, then eventually they may get banned for manipulating PR etc, or submissions dwindle, and they open a new one, forsaking the old one. Meaning, that nice listing you paid for, quickly evaporates.</p>
<p>Directories alone also cannot be your only linking endeavor, you need other types of links as well, that being said, here three of the most important and powerful article directories on the web:</p>
<p>Dmoz, the poorly managed free directory. It can take a long time or years to get in, and then a competitor who is a list editor can just remove your listing or not approve it to begin with. There have been predicaments where even higher up Open Directory Project editors (so-called meta editors) were corrupt in this way. Still, every new site should be submitted. You just cannot count on it.</p>
<p>Yahoo, the highest regarded pay directory website, has vastly dropped in importance due to Yahoos own decisions to devalue and de-emphasize their website directory in their search results and throughout their site. Meaning less and less traffic browses their submission site than what used to. They also charge a yearly fee, not a one-time fee, of $300 a year. So, in order to submit to them you need make sure you will earn at least $300 a year directly off the traffic &amp; link benefits you gain from the list listing. In general I consider listings for sites whom I think can be rewarded with an increase of at least $10 a day through higher traffic. I know, an actual positive return on investment would be around $1 a day, but there are other methods for raising traffic than a Yahoo submission, that would give a much better return on investment, so the gains in my mind have to be substantial to justify it.</p>
<p>BOTW, what I consider the last of the number one tier directories, has the benefit of being very similar to Yahoo, but better in that they have one time fee submission options. With a one time fee submission you have 5 years, 10 years, to make up the cost, it is much easier to justify than Yahoos yearly fee (BOTW also has a yearly fee option). BOTW has been around nearly as long as Yahoo as well, and throughout the directory website page ranks are very close. They have less traffic than Yahoo of course, but they are much cheaper too.</p>
<p>Link building is as much about your blogs reputation as your sites rankings, and I think being discriminating in your submissions is a good thing and will help make sure you do not over do things and trip any present or future filter or penalty.</p>
<p>Another magnificent place to submit your website is my own little list (requires a recriprocal link): <a   href="http://www.maleenhancementplus.com/directory/add_link.html">Add Your Websites</a>.</p>
<p><strong>About the Author</strong></p>
<p>
<p>Other great resources worth checking out: <a href="http://www.maleenhancementplus.com/directory/">web directory</a>, <a href="http://www.maleenhancementplus.com/directory/index_shopping.html">directory</a>, and <a href="http://www.maleenhancementplus.com/">male enhancement</a>.</p>
</p>
<p class="tracker">(ArticlesBase SC #2276944)</p>
<p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> &#8211; <a href="http://www.articlesbase.com/seo-articles/just-how-to-do-online-directory-distribution-and-what-it-signifies-2276944.html" title="Just How To Do Online Directory Distribution and What It Signifies">Just How To Do Online Directory Distribution and What It Signifies</a></p>
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		<title>7 Things To Prepare Before Designing a Website</title>
		<link>http://seowebdesignnews.com/7-things-to-prepare-before-designing-a-website/</link>
		<comments>http://seowebdesignnews.com/7-things-to-prepare-before-designing-a-website/#comments</comments>
		<pubDate>Sun, 02 May 2010 17:08:43 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Thus, under this there are 8 tips to remember when redesign or new design of a website. Of course, in reality there are more than 8 things to consider, but at least 8 should be enough for starters.
1. What are the main objectives and who the target &#8220;opening&#8221; website? – This applies to any existing [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Thus, under this there are 8 tips to remember when redesign or new design of a website. Of course, in reality there are more than 8 things to consider, but at least 8 should be enough for starters.</p>
<p>1. What are the main objectives and who the target &#8220;opening&#8221; website? – This applies to any existing website and ever made. Identifying the &#8220;audience&#8221; may sound very simple but this is the starting point for your website in order to grow. After you specify a number of criteria &#8220;audience&#8221; you, then you must determine what will be obtained &#8220;the audience&#8221; from and after your website is opened and read. Make it memorable or interesting so it can be a selling point of your website. So it is not merely a website only.</p>
<p>2. What are the weaknesses and strengths of your competitors? – Identify your competitors is always a major concern for every business. Making the web of course very concerned about competitors. If you do not give added value in your business, what customers to move to your business? Using the design of your competitors&#8217; websites can be a strength for you. An example is when you see something you like about your competitors website, you can make an example but if you look at the lack of your competitors, you can take advantage of it because you can fix their mistakes and apply it on your website.</p>
<p>3. The most important design – landing page – the decision of your website design can be drawn from your homepage. There is the principle which says &#8220;keep it simple, stupid&#8221; or give what &#8220;audience&#8221; need quickly.</p>
<p>4. Color selection is very important – the color can turn on or off a website. Would greatly affect the color of the website design later. You need to remember some things, use colors that &#8220;audience&#8221; you like, do not use color to the contrary, test the color you&#8217;ve specified, and make sure the color is a representation of your website. Of course the color is adjusted to the application site for whom they will be addressed.</p>
<p>5. Use the hot-spots as the most interesting aspects of attention – there are a few articles like this which will help you understand how humans react when shown a website. There is a pattern from our eyes when the homepage was loaded in front of us. Automatically our eyes will be attracted to elements such as bullet-points, lists, icons and typography great. It is also typical as the highest part of a website. So you need to make sure that you put an element, or even more for your website to be very interesting. So attention will be focused on web application.</p>
<p>6. Letter What is the best? – Determination of the type of letter that will be used in fact a decision of the designer itself. The most standard is to use the font Verdana and Arial in each section.</p>
<p>7. Perform test, repair … repeatedly – test your design is necessary. For example, do the tests in the browser Firefox, IE6, IE7, Opera, or Safari. Increasing the resolution from 600 to 800 × 1280 × 1024 can be done to simulate the view to be facing the audience who have different screen resolutions. If you find it difficult now many web software and application software that could simplify the job.</p>
<p>8. Do not be afraid to re design – once you&#8217;ve finished designing your work, you need the criticism and suggestions. This is the only way you can grow as a web designer. You also need a selection of criticism that you receive the personal criticism with criticism in general.</p>
<p><strong>About the Author</strong></p>
<p>
<p><a href="http://www.dynamicschool.com/">Web Design Tips</a></p>
</p>
<p class="tracker">(ArticlesBase SC #2273893)</p>
<p>Article Source: <a href="http://www.articlesbase.com/">http://www.articlesbase.com/</a> &#8211; <a href="http://www.articlesbase.com/web-design-articles/8-things-to-prepare-before-designing-web-2273893.html" title="8 Things To Prepare Before Designing Web">7 Things To Prepare Before Designing Web</a></p>
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		<title>Web Site Design and Choosing the Right Web Design Company</title>
		<link>http://seowebdesignnews.com/web-site-design-and-choosing-the-right-web-design-company/</link>
		<comments>http://seowebdesignnews.com/web-site-design-and-choosing-the-right-web-design-company/#comments</comments>
		<pubDate>Sat, 01 May 2010 10:54:44 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[choosing]]></category>
		<category><![CDATA[company]]></category>

		<guid isPermaLink="false">http://seowebdesignnews.com/?p=8</guid>
		<description><![CDATA[It&#8217;s been several years since you had someone design your company web site and now it&#8217;s outdated. You are losing business to competitors that have quality designed web sites with great layout and navigation. This may be your first company web site and you want to make the most of your money and time.
How do [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>It&#8217;s been several years since you had someone design your company web site and now it&#8217;s outdated. You are losing business to competitors that have quality designed web sites with great layout and navigation. This may be your first company web site and you want to make the most of your money and time.</p>
<p>How do you choose a quality web design company that will understand your companies&#8217; objective for designing or redesigning this web site?</p>
<p>First, you need to answer a few questions.</p>
<p>1.	What is your budget and time frame for completing the web design or redesign project?<br />
2.	Are you going to be using original content and pictures for building this web site?<br />
3. If this is a website redesign, are you planning on getting updated images and content for this new look and layout or will you need the web design company to supply them for you?<br />
4. Does any one at your company have basic editing skills and will they be able to update the website content or will this be an ongoing job for the web design company you hire?<br />
5.	Are you looking for a local web design company?<br />
6.	Do you already have an idea of your web design colors, layout, and navigation?</p>
<p>Knowing the answers to these questions, will help you when you locate the right web design company.</p>
<p>Now it&#8217;s time to find the right web design company for your needs. Go to Google and search for local web design firms and you will see how many results show. Take &#8220;web design orlando&#8221; for example: Results 8,860,000. Wow, there are a lot of results for &#8220;web design orlando&#8221;.</p>
<p>Don&#8217;t panic, you will probably find a company that can do the quality web design work you need in the first 50 results. Quality web design firms will have a portfolio of work online that will show an example of their custom web design work. Start at the first web design result on work your way down.</p>
<p>Examine the portfolio to see if there is anything equivalent to the web design layout you are imagining. You will be able to tell immediately if this web design firm is right for your company and its look and feel. Find out how long they have been in the web design industry and compare that to how many quality web sites they have designed in that time.<br />
If this is a redesign, find out how many web site redesigns that have completed and ask to see the web site before and after the redesign.</p>
<p>Find out if they have the staff available to work on your entire web design needs and that they know the programming necessary to complete the job in a timely manner. Ask for references, a top end web design firm will be glad to offer up references on the web design work performed. Most web design references will be glad to talk to you about the quality job your potential web design company did on their web site.</p>
<p>Depending on your web design budget, it may help to several quality web design companies to talk to. You will want to get at least 3 estimates and it never hurts to have more.</p>
<p>Remember, when it comes to your business and your companies exposure on internet, take you time locating a quality web design company. Your future may depend on it.</p>
<p><strong>Author Bio</strong><br />
By Shawn Hickman &#8211; Internet Marketing Manager<br />
source: <a href="http://www.wsoaonline.com/" target="_blank">Web Solutions of America</a></p>
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		<title>When to let go of your website designing ideas</title>
		<link>http://seowebdesignnews.com/when-to-let-go-of-your-website-designing-ideas/</link>
		<comments>http://seowebdesignnews.com/when-to-let-go-of-your-website-designing-ideas/#comments</comments>
		<pubDate>Sat, 01 May 2010 10:44:46 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[misstakes]]></category>

		<guid isPermaLink="false">http://seowebdesignnews.com/?p=6</guid>
		<description><![CDATA[As hard as it may be, but letting go of your website designing ideas and listening to the customer may actually be of benefit in the long run.
I know what you are saying, you&#8217;ve been in the web designing business long enough to know what works and wont doesn&#8217;t, what would my customer know? Well [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>As hard as it may be, but letting go of your website designing ideas and listening to the customer may actually be of benefit in the long run.</p>
<p>I know what you are saying, you&#8217;ve been in the web designing business long enough to know what works and wont doesn&#8217;t, what would my customer know? Well after approaching web design in the same manner, I&#8217;ve unfortunately had no other choice but to give in to my best laid plans and comply with the wishes of my customers.</p>
<p>Construction of good websites usually means that it has to be appealing to the eye, as well as being fully functioning for Search Engine benefits, but ultimately it must display professionalism for the business represented.</p>
<p>Complying with W3C Standards (W3C Markup Validation Service) for both HTML and CSS validation is paramount to good design and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we like to use base HTML formatting and CSS text font like Tahoma 11pt, to make neat easy to read text and nice page image layouts.</p>
<p>I will list some cases of where letting go has benefits for both parties involved and how in some circumstances actually resulted in little or no web traffic for the website.</p>
<p><strong>Case Study 1. Architectural Firm flash and font matters</strong></p>
<p>Our customer wanted the use of Flash elements to display several architecture images with a nice fade between images and changes to original CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all their logos and architecture design work.</p>
<p>As most would know embedding Flash files into your website results in W3C Validation undefined source failure, thus rendering the site Invalid Markup. After explaining this, the customer felt the need to have a nice graphical flash style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and perception of their website to their customers was far more advantageous than complying with the W3C.</p>
<p>In addition they wanted the use of the Century Gothic font rather than Tahoma. By design Century Gothic has a much larger font height than Tahoma and when used increased the page height larger than when using Tahoma thus resulting in the site displaying with scroll bars when view under 1024 x 768 resolution, where previously it fitted in the whole page perfectly.</p>
<p>In the end the customer achieved the desired affects they wanted and ultimately it is the customer who &#8216;always&#8217; knows best.</p>
<p><strong>Case Study 2. Box supplier becomes boxed in</strong></p>
<p>Our customer had started a new business supplying cardboard boxes for moving and packing. They wanted a simple site with heavy graphical image elements and little or no text on the home page.</p>
<p>Explaining to the customer the role of text based search engines results and that having no &#8216;readable text&#8217; on the home page would limit their visibility, they choose design over results.<br />
Why you may ask would a company limit their possibilities of being found on search engines? Well the question still burns with us too, but as mentioned earlier the &#8216;customer always knows best&#8217; and the decision was solely theirs to make.</p>
<p>Their philosophy was simple, their website was purely to be used as a reference guide and not the source of extra business, as their marketing strategies would be enough to garner constant business.</p>
<p>To this day I still wonder why they limited their marketability and in particular their website which is always online and can be searched at all times of the day.</p>
<p>So in summary the best laid plans of mice and men (well in this case web designers) can be a utter waste of good management as what I have stated all along that the &#8216;customer always knows best&#8217; and ultimately they are the ones paying for your service so sometimes its best to lay down your guns and concede defeat.</p>
<p><strong>Author Bio</strong><br />
Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. They have been producing quality website design for Australian businesses since 1999.<br />
You can view his website at <a href="http://www.bulliegraphics.com.au/" target="_blank">www.bulliegraphics.com.au</a></p>
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		<title>Four Critical Web Design Rules You Can&#8217;t Ignore</title>
		<link>http://seowebdesignnews.com/hello-world/</link>
		<comments>http://seowebdesignnews.com/hello-world/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 15:28:55 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[rules]]></category>

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		<description><![CDATA[1. Easy to Read
When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don&#8217;t read every word of a page &#8211; in fact, they only scan pages to find what they want.
Break up Your [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>1. Easy to Read</strong></p>
<p>When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don&#8217;t read every word of a page &#8211; in fact, they only scan pages to find what they want.</p>
<p><strong>Break up Your Content</strong></p>
<p>Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea &#8211; this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.</p>
<p><strong>Color and Fonts</strong></p>
<p>To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.</p>
<p><strong>Things to avoid with content color: </strong></p>
<ul>
<li>Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.</li>
<li>Avoid using an image behind your text.</li>
<li>Avoid using bright text colors on bright backgrounds.</li>
</ul>
<p><strong>Fonts Matter</strong></p>
<p>One simple statement covers the font issue:</p>
<p>Simple fonts are the best; the more fancy the font, the harder it is to read.</p>
<p>Since many browsers only have the standard font set, use standard fonts. In reality, there is no &#8220;standard&#8221;, but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.</p>
<p><strong>Standard Compliant Browser for Development</strong></p>
<p>When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!</p>
<p><strong>Keywords in Content</strong></p>
<p>Of course, when writing content, not only should it be formatted to be readable, but it must also be consumable by not only people, but by search engines. One way to make the subject of the content known to search engines is to use the keywords that people use to search for your site in your content. Be sure to use keywords in your header tags, your first paragraph and throughout your text. The keyword density should be between 4% and 7% &#8211; but any more than that could 1) be hard to read and still make sense and 2) be considered spam by search engines and banned. Keywords should also be used in your TITLE tags and your Meta description.</p>
<p><strong>2. Simplify Navigation</strong></p>
<p>The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.</p>
<p>Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.</p>
<p>Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:</p>
<ol>
<li>The wrong way: &#8220;For search engine optimization techniques, click here.&#8221;</li>
<li>The right way: &#8220;Good techniques for search engine optimization are important to use.&#8221;</li>
</ol>
<p>Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they &#8220;read&#8221; links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a &#8220;click here&#8221; until it reaches the linked page.</p>
<p>This is Cross Linking &#8211; use it as much as possible when it makes sense to do so when writing your content.</p>
<p><strong>3. Consistent Design</strong></p>
<p>At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That&#8217;s all there is to say about that.</p>
<p><strong>4. Lower Page Weight is Better</strong></p>
<p>Page weight is the total size of a page on your site in bytes &#8211; code, text and images. Your site&#8217;s page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.</p>
<p><strong>What is Means to be Light</strong></p>
<ul>
<li>No large images.</li>
<li>Fewer images are better.</li>
<li>Optimize images for the web at no more than 72 dpi</li>
<li>Use as small an image dimension as possible for the given design.</li>
<li>Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds.</li>
<li>Make gradients horizontal or vertical (not diagonal) so that you can use a small image &#8220;strip&#8221; and repeat it.</li>
</ul>
<p><strong>How &#8220;Heavy&#8221; Should a Web Page be? </strong></p>
<p>Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.</p>
<p>Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight at www.quasarcr.com/pageweight/ to be sure you are on track.</p>
<p><strong>Ways to make pages lighter: </strong></p>
<ul>
<li>Use linked style sheets</li>
<li>Use DIVs instead of TABLEs where possible</li>
<li>Use simple repeating backgrounds for effect</li>
</ul>
<p><strong>Summary</strong></p>
<p>Visitors to your website should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your site. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your site or link to it &#8211; which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful website that is loved by search engines if you follow these principals.</p>
<p><strong>Author Bio</strong><br />
Nicholas LaPolla has been a web applications developer for 11 years. He created AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on <a href="http://www.acmewebresources.com/" target="_blank">web design, website seo / internet marketing, and working to make money online</a>.</p>
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